The maker of Logitech gaming controllers says it will be selling craft, including handcrafted pieces, at select retailers this fall.
The Canadian Crafts Council, a group of craft makers, is looking to expand to other countries, said CEO Dave McInnes in an interview with CBC News.
He said craft items are popular in China, Japan and Korea, where craft is a way of life.
The craft industry, he said, has developed to a point where there’s a lot of demand and demand is increasing.
“It’s a very diverse market.
It’s not limited to one country or one market.”
Crafts are made from wood, steel and other materials.
But they are often handcrafted in a wood-burning oven or with a wood burning fire.
Crafts can range from decorative patterns to elaborate pottery.
“Crafts in this market are quite rare and it’s difficult to get them in a retail setting,” McInnis said.
“You’d need to go out and have a really good sales team, and that takes time.”
We’re hoping to get in some locations in Canada and see how that works out.
“But we have no plans at this time to open a store.”
The craft sector in Canada is a multi-billion dollar industry that employs some 6,000 people.
McInnes said there is a need for more craft stores.
He pointed to the popularity of craft beer, which sells at bars and restaurants.
The market for craft beer is huge, and the number of breweries is growing.
“If we have the capacity, I think we could see that increase in the next couple of years,” McIngnes said.
He said the industry has a long way to go before it’s ready for mass retail.
“The market is still very small,” he said.
But the craft industry has taken off.
McInns said the demand for craft products is driving up the value of the craft brands.
The value of craft is increasing as people start to understand and appreciate the value, he added.
“In the last year, the craft market has exploded, with prices starting to go up and it is starting to affect the craft economy,” McINnes said, adding that the craft sector is poised to become a $1.8-billion industry by 2025.